When a business brings joy to families across New Jersey, their online presence should reflect that same energy. It’s A Party NJ, a family-owned mobile entertainment company, partnered with Creative Labs to completely revamp their digital foundation — transforming an outdated website into a high-performing, SEO-driven experience that captures the fun, family-friendly spirit of their brand.
Company Overview
It’s A Party NJ brings excitement to backyards and community events across New Jersey. Their hands-on, animal-centered offerings — including petting zoos, pony rides, glitter tattoos, and inflatables — make them a go-to choice for families, schools, and event organizers looking to create safe, memorable experiences.
Their mission is simple: make every event unforgettable.
The Challenge
Before partnering with Creative Labs, It’s A Party NJ struggled with a website and online presence that didn’t reflect the quality of their services.
The previous website suffered from:
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Outdated visuals that failed to capture the brand’s fun and energy.
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Poor SEO structure, limiting visibility for searches like “petting zoo NJ” or “pony rides near me.”
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Unoptimized mobile layout that caused broken sections and poor navigation.
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Weak calls to action that made it harder for visitors to request quotes or learn more.
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Minimal local directory presence, reducing searchability and trust signals.
It was time to rebuild their digital footprint from the ground up.
The Solution
Creative Labs delivered a complete digital overhaul designed around long-term growth, stronger SEO, and user experience.
Website Revamp
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Full homepage redesign for both desktop and mobile.
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New hero section with keyword-rich headers and high-converting call-to-action buttons.
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Custom service icons linking directly to expanded service sections.
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Added Photo Gallery, FAQ, and Social Media integration to boost engagement.
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Optimized for speed and responsive performance across all devices.
Website Content Rework
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Rewrote homepage and service page copy with SEO-optimized language targeting NJ-based search intent.
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Updated all metadata (titles, descriptions, and alt text).
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Added internal linking structure for better site crawlability and ranking potential.
Local SEO & Directory Optimization
To strengthen local authority and backlink presence, Creative Labs established verified business profiles across major platforms:
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Google Business Profile
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Bing Places
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Yelp
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Nextdoor
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Manta
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Hotfrog
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MerchantCircle
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Alignable
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Eventective
✅ Maintained NAP consistency (Name, Address, Phone) across all listings.
✅ Embedded verified map listings to reinforce local presence on Google, Bing, and Waze.
Project Goals
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Boost keyword visibility across NJ and surrounding regions.
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Improve user experience to drive more quote requests.
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Build long-term SEO value through optimized copy and technical structure.
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Increase credibility through consistent directory listings and backlinks.
Results & Impact
Within weeks of launch, It’s A Party NJ began seeing measurable improvements:
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Load times decreased by over 60%.
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Improved rankings for high-intent keywords like “petting zoo NJ” and “pony rides in New Jersey.”
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Seamless mobile performance, with intuitive navigation and faster booking access.
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Higher inbound inquiries driven by clear calls-to-action and optimized structure.
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Consistent presence across verified local directories — boosting visibility and trust.
(Suggested visuals: before/after homepage scrolls, SEO ranking screenshots, local listing proof.)
Creative Labs’ Role
From strategy to execution, Creative Labs led every stage of the transformation.
We focused on:
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SEO-first design thinking — building around performance, not just aesthetics.
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Clean, modular layouts that make updates simple and scalable.
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Mobile-first usability, knowing most leads come from mobile search.
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Visual storytelling — bright colors, playful fonts, and inviting imagery that reflect the joy of real-world events.
This project embodies our mission at Creative Labs:
To create purposeful, high-performing websites that blend creativity with measurable results.
See It Live
🔗 Website: https://itsapartynj.com
Final Takeaway
This wasn’t just a redesign — it was a digital repositioning.
By combining visual creativity with technical SEO, Creative Labs helped It’s A Party NJ achieve stronger visibility, higher engagement, and a scalable online foundation for the future.
When performance and design align, growth follows — and this project proves it.